Joy EWS

I am writing up the questions to ask when interviewing. Below is the list of questions that I came up with. I can't wait to hear their answers! Tell me a little bit of the ongoing or past projects that have been successful or made an impact in the community What is the company’s goal or intention when engaging in these projects Do you think it is the company’s image, public image of the company that drives these projects more or is it the heart to serve Do you think these influential projects have made a difference in the workplace in terms of cohesion among staff, higher satisfaction with the company, a community within the organization How do you think you can encourage other leaders to do the same, to Foster change What is hindering them from donating How can you balance ,shift this profit maximization culture to be more committed to helping the community How do you decide what sector to help What are some challenges you face How do you find these partners, do you ...

After reaching out to a few business leaders, I successfully set up 2 interviews for spring break when I am in Hong Kong. One is with Microsoft Hong Kong, and the other one is with CK Hutchison. Both of them demonstrated excellence in corporate philanthropy. I did some brief research on their projects: Microsoft: Microsoft will be donating over US$1 billion in cloud services to 70,000 NGOs around the world in the next three years. Additionally, Microsoft Hong Kong will provide more comprehensive services to local NGOs. There are also many other programs such as YouthSpark and GirlSpark. CK Hutchison: From Heart of Gold Hong Kong Hospice Service Programme that raised  HK$126 million, to donating audio books to people with disabilities, to investing in many universities and technology developments, just to name a few. I am very thankful for these opportunities to find out more, particularly interested in knowing what motivates the company’s decision to donate and how success...

I am pretty much done with the quantitative analysis. I am heading towards qualitative analysis which includes 2 parts: a psychology piece and  an interview with a business leader to find out why people donate and how to encourage this behavior in the community. I am in the process of writing up the psychology piece which will be published in the social enterprise website later on. This piece includes different factors that contribute to altruism, such as the social exchange theory. I also met with Ms Bendall to discuss this topic more in depth. For the interview piece, I am in the midst of contacting potential business leaders. I am reaching out through my parents' connections. My goal is to find at least one person to interview over spring break in Hong Kong. Below is a letter that I wrote and sent to a manager in Microsoft Hong Kong in hopes to get an interview: Dear: Hope this email finds you well. My name is Joycelyn Yip, and I am a Grade 12 high school student who is ...

I met with Ms Bendall last week to see if she has any insight in the psychological perspective to my project. She mentioned that the public Image of the company is a crucial factor. Leaders want to build a community within the organization, a philanthropic image, and cohesion within the organization. In addition, when workers feel better, they will work better and enhance work performance. In terms of persuasion, we can think about social cohesion. If we keep the society stable, there will be care for the support system that support businesses. It is mutually beneficial. I have more psychology research from reading outside articles and notes from AP Psychology class last year(in previous blog post) and I will consolidate and publicize all of the information onto the social enterprise website. I am also finding different current news on corporate philanthropy and how it has impacted the society positively, and publishing them onto the website as well.

I started to consolidate my data to focus on the top 50 companies in Hong Kong. I am almost done with collecting the data. I mainly analyzed the data based on the size of the company, how much profit they make, their industry, and their donating trend over the last several years. After the collection and analyzation processes are done, I will publish it to my social enterprise's website platform. I am also currently looking at articles that display the effect of big companies' donation, such as FaceBook and HSBC bank. For example, Mark Z donated billions of dollars to cancer research and sparked new methods to cure diseases. HSBC donated millions of dollars to water programs to help the underprivileged. I believe that sharing the success and joy of people's donation will impact others' to donate. It is a ripple effect. These articles will also be published on the website along with the data base. My next step is to meet with Ms Bendall to look more into the psycholo...

For the interview assignment, I decided to interview my father who is one of the founders of the social enterprise  Sodata Analytics Foundation Association, where I am interning at. He is also a businessman and philanthropist. 1) How did you come up with this idea of starting Sodata? While I was studying at Chicago Booth Business School AXP EMBA, I was able to connect with other graduates, and we all had a conviction to make an impact in the society. We started this non profit social venture for impacting on social enterprises through making a positive market influence on the corporate philanthropy culture by way of our data analytics and promotions, and through our efforts in crowdfunding platform for social enterprises in need.    As far as philanthropy is concerned, either individually or corporately, it tends to be hindered by the deep rooted Asian culture. When the news of people like Bill Gates, Mark Zuckerberg announced their donation of their entire wealth, ...

I continue to analyze the data that I collected over the past several months. I started categorizing the companies by industry and looked at if there are any donating behavior trend based on the type of industry. Surprisingly, there is a correlation. I ranked the top 10 industry that donated the most in 2015 and 2016. Even though the particular order varied from 2015 to 2016, the general rank is: banks, real estate, oil, gold, insurance, software, gas, vehicle, and hotel/leisure. I also started looking at how psychological factors play a role in business leaders' decision to donate to further encourage corporate philanthropy.  Social exchange theory , or “cost-benefit analysis” :  we help others if we weigh the costs and benefits and the benefits outweigh the costs  (in this case, the benefits could be companies' image, impression, appeal to its audience, a way to attract more profit)  Businesses get more out of it than the money they donate. After all, the...