Joy EWS

For the interview assignment, I decided to interview my father who is one of the founders of the social enterprise  Sodata Analytics Foundation Association, where I am interning at. He is also a businessman and philanthropist. 1) How did you come up with this idea of starting Sodata? While I was studying at Chicago Booth Business School AXP EMBA, I was able to connect with other graduates, and we all had a conviction to make an impact in the society. We started this non profit social venture for impacting on social enterprises through making a positive market influence on the corporate philanthropy culture by way of our data analytics and promotions, and through our efforts in crowdfunding platform for social enterprises in need.    As far as philanthropy is concerned, either individually or corporately, it tends to be hindered by the deep rooted Asian culture. When the news of people like Bill Gates, Mark Zuckerberg announced their donation of their entire wealth, it became head

I continue to analyze the data that I collected over the past several months. I started categorizing the companies by industry and looked at if there are any donating behavior trend based on the type of industry. Surprisingly, there is a correlation. I ranked the top 10 industry that donated the most in 2015 and 2016. Even though the particular order varied from 2015 to 2016, the general rank is: banks, real estate, oil, gold, insurance, software, gas, vehicle, and hotel/leisure. I also started looking at how psychological factors play a role in business leaders' decision to donate to further encourage corporate philanthropy.  Social exchange theory , or “cost-benefit analysis” :  we help others if we weigh the costs and benefits and the benefits outweigh the costs  (in this case, the benefits could be companies' image, impression, appeal to its audience, a way to attract more profit)  Businesses get more out of it than the money they donate. After all, the donation i