Joy EWS

Reflection: Presenting my project last week marked the end of this year's Signature project and I am very proud of what I have accomplished. I was able to finish a database, analyze, research on psychological reasons, and interview 2 companies that engaged in CSR (corporate social responsibility) in Hong Kong. Most of all, I love presenting to the public and sharing to them my work. It was very insightful for me to see what questions the audience have. Some of the challenges I encountered this year were planning out my project and data collecting. Initially, I wanted to focus on US companies. However, US companies' data are very difficult to find as they are not required to publicize these information. Hence, I had to switch back to Hong Kong companies and add different components to it, mainly qualitative analysis, such as the psychology piece and interviews. Another challenge was data collecting. It was very time consuming as I had to search each company one by one indivi

Microsoft HK Interview: How to encourage philanthropy: 1) Corporate: CSR: Sustainability report , pressure 2) Company: CSV, indirect help, connection 3) NGO: CSV, awareness 4) Government: ecosystem, CSR affect economy 5) Public: Aware, volunteer, heart to serve Microsoft Youth Spark: 400 underserved -computer training, technology -Hong Kong is very behind in tech -help autism children, special awareness -win-win Suicide Projects -track social media activity -prevent, analyze, show posts that are positive, decrease anxiety -collect data, find trends -win-win Breadth Impact: Cloud Donation -help NGO -donate Cloud -ngo: China facial recognition, finding lost people -app, reduce time and money, expand, do great things -win-win

As mentioned in my last couple of blog posts, I have been working on scheduling two interviews with two companies - Microsoft Hong Kong and CK Hutchison. I was able to talk to them over spring break in Hong Kong and below are my summary of our talks! CK Hutchison  -a huge company - 57 countries, 6 businesses, 300000 employees -Why do they engage in social responsibility activities? -They are a listed company and all listed companies have stakeholders and shareholders. They have to please the stakeholders and ensure a growing company that is stable and has no risks. -It is a win win situation: you help the business and you feel good How do you help the business? -Usually the activity is part of the business, what they are already doing example) HK Grocery Waste Park n Shop is a huge chain supermarket in Hong Kong, and CK Hutchison has been working with them for a long time, especially about dealing with waste. They created this project where their food waste would go to food a

As the presentation day is coming up, I have been trying to wrap up my project. My project is separated into two parts - qualitative and quantitative analysis. For the first semester, I mainly focused on quantitative which is creating a data set that includes top Hong Kong listed companies' donation amount by year, industry, and percent of profit. I then analyzed these data and made some conclusions. I also met up with a professional in the statistic field to help me with the excel analyzation. For qualitative analysis, I conducted two interviews with 2 companies in Hong Kong that are key donors and leading philanthropists. They each have engaged in many business projects that bring value to the community yet they are also business strategies for the company. It is a win-win situation. I talked with them to get an insight of their projects and ideas to encourage other companies to do the same. I also added a psychology piece that explains different theories behind altruism. It wa