Timeline

Sept:
Find general information about US businesses' donation trends over time
Start exporting this information to an excel
Find a mentor


Oct:
Start finding specific companies' donations amount
Research at least 10 companies and put the data in the excel

Nov:
Find 10 companies information
Start analyzing data
Research on psychological factors behind social philanthropy

Dec:
Find 10 companies information
Continue analyzing data
Talk to a Hong Kong company during Christmas break
Research on psychological factors behind social philanthropy

Jan:
Find 10 companies information
Analyze
Research on psychological factors behind social philanthropy

Feb:
Find 10 companies information
Analyze
Find potential local companies to talk with

Mar:
Find 10 companies information
Finalize the data base / analyation
Summarize psychological findings

Apr:
Publicize the database
Approach at least one local business

May:
Share my project with the community

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May Post

Reflection: Presenting my project last week marked the end of this year's Signature project and I am very proud of what I have accomplished. I was able to finish a database, analyze, research on psychological reasons, and interview 2 companies that engaged in CSR (corporate social responsibility) in Hong Kong. Most of all, I love presenting to the public and sharing to them my work. It was very insightful for me to see what questions the audience have. Some of the challenges I encountered this year were planning out my project and data collecting. Initially, I wanted to focus on US companies. However, US companies' data are very difficult to find as they are not required to publicize these information. Hence, I had to switch back to Hong Kong companies and add different components to it, mainly qualitative analysis, such as the psychology piece and interviews. Another challenge was data collecting. It was very time consuming as I had to search each company one by one indivi
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For the interview assignment, I decided to interview my father who is one of the founders of the social enterprise  Sodata Analytics Foundation Association, where I am interning at. He is also a businessman and philanthropist. 1) How did you come up with this idea of starting Sodata? While I was studying at Chicago Booth Business School AXP EMBA, I was able to connect with other graduates, and we all had a conviction to make an impact in the society. We started this non profit social venture for impacting on social enterprises through making a positive market influence on the corporate philanthropy culture by way of our data analytics and promotions, and through our efforts in crowdfunding platform for social enterprises in need.    As far as philanthropy is concerned, either individually or corporately, it tends to be hindered by the deep rooted Asian culture. When the news of people like Bill Gates, Mark Zuckerberg announced their donation of their entire wealth, it became head
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Feb 2nd Post

After reaching out to a few business leaders, I successfully set up 2 interviews for spring break when I am in Hong Kong. One is with Microsoft Hong Kong, and the other one is with CK Hutchison. Both of them demonstrated excellence in corporate philanthropy. I did some brief research on their projects: Microsoft: Microsoft will be donating over US$1 billion in cloud services to 70,000 NGOs around the world in the next three years. Additionally, Microsoft Hong Kong will provide more comprehensive services to local NGOs. There are also many other programs such as YouthSpark and GirlSpark. CK Hutchison: From Heart of Gold Hong Kong Hospice Service Programme that raised  HK$126 million, to donating audio books to people with disabilities, to investing in many universities and technology developments, just to name a few. I am very thankful for these opportunities to find out more, particularly interested in knowing what motivates the company’s decision to donate and how successful
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